In a world of 'on demand' everything, we can get all we need at the click of a button.
Problem is, it's not always what's best for us.
Uber Eats, Netflix, online gambling, gaming, vaping and more..
McKenzie's Meats is changing this with nutrient-dense, freshly cut grass-fed meat delivered to your door 'on demand'.
It's called MM ON DEMAND.
As Sydney and Canberra's lockdown shows no sign of abating, demand for nutritious food safely delivered to your home continues to grow.
McKenzie's Meats is fortunate to be an 'essential service', we are one of the lucky few at a time when many people are doing it tough through no fault of their own.
With socialising and travelling more or less off the table, it's been a great tim to focus on MM and experiment.
Experimentation is the theme of this update, I've tried many new Shopify Apps, we've tweaked our messaging and offers and employed a couple of new staff members.
Not everything I've tried has worked out but I'm glad I gave it a shot. The things that have 'worked out' have had a big impact.
July 2021 was the McKenzie’s Meats’ best month yet. Sydney has been in lockdown since the 26th of June and fortunately for us, we’ve continued to operate as an essential service.
Not everyone has been so lucky, my fiancee Grace is a Pilates instructor and she hasn’t worked (outside of helping me) for 5 weeks (at time of writing). It has been a devastating period for many Sydney-siders.
With lockdown, leaving your home is much less desirable and eating quality food at home has become a priority for many. As a result, we’ve seen a 22% increase in our monthly revenue vs June. This is a wonderful result for McKenzie’s Meats and we’re very grateful!
Here’s a peak behind the scenes at McKenzie’s Meats.
This blog post isn’t strictly meat related, it focuses on the business side of McKenzie’s Meats.
I delve into the numbers, touch on what seems to be working (based on your feedback and the numbers) and I reveal some challenges.
My mission is clear: to help you access the best meat and in turn, improve your health plus save you time and money so you can pour your energy into what you truly care about.